Undergraduate > Business Management:

BA (Hons) Business Management (Marketing and Supply Chain Management)

NOTE: There is no intake for 2010/11 academic year on this course. Please contact the Registry or Admissions Tutor for more information.

Course Aims

There is an opportunity for those students interested in Supply Chain Management to take this as a minor which will represent 25% of the degree.

Course Content

The course focuses on how to supply the customer with the right product at the right price, in the right place, at the right time. The Supply Chain Management strand includes modules on consumer behaviour and markets, advertising and sales, Product design and Packaging, Post Harvest Technology and International Strategy and Supply Chain Management.

Special Features

• Emphasis on decision making and innovation
• Skills development with a strong vocational focus
• An appreciation of operational disciplines in general and specialist terms
• Industrial links with visits to organisations and case study work
• Focus on global supply chains
• Integration of technology across the syllabus

Career Prospects

Students completing the course can expect to gain employment as marketing co-ordinators, purchasing officers, sales & marketing assistants, import/export assistants, contract managers, promotions officers and managers on graduate training programmes.

Areas of Study

To follow. Contact admissions tutor for further details.